Lune Valley Payroll approached us with the task of crafting a new brand identity for their already established business.

The primary goal was to capture the essence of the local area while maintaining appeal on a national level. Our design approach centres around the graceful shape of water found in the Lune Valley River.

By incorporating this element into the brand, we aimed to create a visual representation that resonates with the local community and beyond.

In addition to the river-inspired logo, we explored various colour palettes that align with the industry and evoke the desired emotions.

For a payroll company, it is crucial to establish trust, reliability, and professionalism. With this in mind, we considering a pallet based around shades of blue, as these are often associated with these qualities. These colours will not only reflect the water theme but also convey a sense of stability and confidence.