The Humber region is a critical centre for UK industry. It is also home to 850,000 people. The intelligent way to manage climate change is to create balance. Humber Zero will enhance a thriving community and significantly reduce levels of greenhouse gases being emitted to the atmosphere.
We were commissioned by VPI Energy to develop the current Humber Zero brand, into something memorable and professional. They already had a typeface for the logo, which could not be changed.
It was important that the brand would speak to different audiences – the local area for employment, the energy industry for unity and the national area to climate responsibility.
After completing a brand workshop and independent research, we found that hexagons played a vital role in the build up of carbon, so introduced this element into the brand and the current logo.
Three hexagon where then created to to support the three areas of concern that the Humber Zero project wanted to focus on.
BRAND DESIGN | BRAND STRATEGY | GRAPHIC DESIGN