PROJECT
LANCASTER CHAMBER
Lancaster Chamber of Commerce already had a strong identity but needed it updated to reflect its new slogan – Connect, Support, Represent. It was important that they kept their well-known yellow, and logo, so we built on that using icons and graphics, to help them speak to their audience in a unique and modern way.
Visually, the challenge was to update the identity so that it would appeal to the business community, whilst not to come across as an “old boys club”, and was in fact a fresh and vibrant organisation.
We also introduced additional grey blocks into the colour pallet, which would always be split with the original yellow.
CLIENT
LANCASTER CHAMBER OF COMMERCE
CATEGORY
BRAND DESIGN | BRAND STRATEGY | GRAPHIC DESIGN
YEAR
2022
