PROJECT

LUNE VALLEY PAYROLL

Lune Valley Payroll approached us with the task of crafting a new brand identity for their already established business.

The primary goal was to capture the essence of the local area while maintaining appeal on a national level. Our design approach centres around the graceful shape of water found in the Lune Valley River.

By incorporating this element into the brand, we aimed to create a visual representation that resonates with the local community and beyond.

In addition to the river-inspired logo, we explored various colour palettes that align with the industry and evoke the desired emotions.

For a payroll company, it is crucial to establish trust, reliability, and professionalism. With this in mind, we considering a pallet based around shades of blue, as these are often associated with these qualities. These colours will not only reflect the water theme but also convey a sense of stability and confidence.

 

CLIENT
LUNE VALLEY PAYROLL

CATEGORY
BRAND IDENTITY | GRAPHIC DESIGN 

YEAR
2023

Lune Valley Payroll Utter Creatives
Lune Valley Payroll Utter Creatives
Lune Valley Payroll Utter Creatives
Lune Valley Payroll Utter Creatives
Lune Valley Payroll Utter Creatives
Lune Valley Payroll Utter Creatives
Lune Valley Payroll Utter Creatives