PROJECT

THE PLUM COLLECTION

The Plum Collection was a personal project of Dee’s. A personalised fashion brand set up in 2019, which was originally named Kiddoo and aimed at children.

However while in lockdown customers started buying differently, with the focus being around ladies, and especially mums, who were buying more and more high quality, personalised leisurewear.

This then changed the direction of the business which led to a new brand name and look. 


 

CLIENT
THE PLUM COLLECTION

CATEGORY
BRAND IDENTITY DESIGN | WEB DESIGN

YEAR
2020