Rhino Cutting Mats is a brand owned by Cherwell Signs Ltd, with high potential in the UK market. Although a logo already existed, it was originally envisaged that this would be closely related to the Cherwell masterbrand and in fact resembles it closely. It became evident that Rhino is a totally different proposition with very different benefits and therefore needed its own more distinctive identity.
Rhino approached us to help them with a much-needed re-brand.
Using inspiration from their products, we created a new abstract logo and colour pallet, which better reflects where they stand in the market.
RHINO WORKPLACE INNOVATION
BRAND DESIGN | BRAND STRATEGY | GRAPHIC DESIGN