PROJECT

RHINO INNOVATION

Rhino Cutting Mats is a brand owned by Cherwell Signs Ltd, with high potential in the UK market. Although a logo already existed, it was originally envisaged that this would be closely related to the Cherwell masterbrand and in fact resembles it closely. It became evident that Rhino is a totally different proposition with very different benefits and therefore needed its own more distinctive identity.

Rhino approached us to help them with a much-needed re-brand.

Using inspiration from their products, we created a new abstract logo and colour pallet, which better reflects where they stand in the market.

 

CLIENT
RHINO WORKPLACE INNOVATION

CATEGORY
BRAND DESIGN |  BRAND STRATEGY | GRAPHIC DESIGN 

YEAR
2022

Rhino Workplace Innovation Utter Creatives
Rhino Workplace Innovation Utter Creatives
Rhino Workplace Innovation Utter Creatives
Rhino Workplace Innovation Utter Creatives
Rhino Workplace Innovation Utter Creatives
Rhino Workplace Innovation Utter Creatives
Rhino Workplace Innovation Utter Creatives