We were approached by Ascentis to create a “playful but professional” new visual identity for VAL (their sister company – a new online training provider), who’s aim is to be a strong market challenger in the online training provider sector.

It was  important that the brand would speak to the different sectors with which they work.

The organisation name VAL formed the basis of the brand identity, whilst also using books to create the main symbol.

Visually, the challenge was to deliver an identity that could be used for a wide range of audiences. 

The logo splits into colourful shapes and is used throughout the rest of the visuals with the aim to enforce the concept of working together.