Branding a new business/ start up

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So, you’ve taken the leap and decided to start a new business! How exciting!

However, there’s one looming question swirling around your head- “How do I actually start this?”.

A few things to think about when branding your new business-

  1. Brand Name
  2. Logo design
  3. Target Audience
  4. Slogans
  5. Brand Aesthetics

Firstly, it is important to decide how you want consumers to perceive your brand.

For example, if you own a bakery, how do you want your customers to talk about your brand?

  • “These cakes are amazing! Definitely the fluffiest i’ve had in a long time”
  • “The bakery is beautifully decorated with amazing customer service”
  • “Very reasonable prices and tasty bakes!”

Once you have identified your core values as a brand, then you need to think about how these elements can be successfully carried out to set you apart from the competition.

Check out some of the brand design projects we created here

Using the example above, if you’re a bakery that prides itself on great prices, then a balance will need to be found to keep prices reasonable, whilst maintaining high standards.

Next, identify your target audience.

Your brand will never cater for absolutely everybody, and thinking that it can is an unrealistic standard to set for yourself, not to mention lots of unnecessary work.

Identifying a target audience is vital for success, as this will enable you to make content that caters just for them.

Along with this, all of your marketing material must match the values you have decided to build your brand on, from font choice, to Linkedin content, to any advertisements you may create.

Sticking to your identified brand values means you’ll have a solid base to create content from.

Your logo

A logo allows your business to be recognised with just an image.

This is the face of your business, meaning it is important to get it right, it allows your business to be recognised and remembered.

For example, brands such as Apple have created brand recognition as most people will immediately recognise them based solely on the image of the apple.

In turn they have created brand loyalty as consumers trust the products based on their good reputation attached to their logo.

It is a good idea to have someone experienced and that aligns with your values to design your logo as this will set the basis of your visual identity.

Check out some of the brand design projects we created here

Consistency is Key!

Once you have decided who you are as a brand, it is essential that you are consistent with it.

Organise your business with your core values in mind, and allow this to shine through in any marketing material that you may put out into the world, this will then create brand recognition; and in turn allow consumers to trust your brand as you are consistently delivering on promises set out from the beginning.

Consistency also needs to be present in all elements of your brand such as font chosen, colours used, style of writing (whether you take a friendly tone or a more corporate tone), logo, slogans etc.

Keeping this consistency is arguably one of the hardest, yet most important things you can do when starting out as a business.

Your brand is going to be one of the most useful tools your business has, it is what customers get to see, and what is used to show who you are, getting it right is essential to a successful business.

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